As the Internet has grown in popularity, so too has online marketing.
Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.
Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.
Nowadays People Find the Internet More Useful than Traditional Media
Nowadays, people are spending more and more time on the Internet. Some people would even rather get help or learn from it than televisions, radios, or the newspaper.
Since I have mentioned about people getting help from the Internet, let me name the search engines that are mostly used today: Google, Yahoo and Bing. Most people rely on the first results that would appear on search engines, and since internet marketing supports SEO, it can help local businesses to promote their brand and products.
Major banks such as BDO (Banco de Oro), Metrobank, and BPI (Bank of the Philippine Islands) are also benefiting from internet marketing solutions in order for them to engage with their viewers or customers through the internet especially now that most people are relying on it for information.
Benefits
Convenience
Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your items on the Internet is additionally helpful for clients. They can scan your online store any time and place orders when it is helpful for them.
Cost
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the repeating expenses of property rental and maintenance. You do not need to buy stock for display in a store. You can order stock in accordance with interest, keeping your inventory costs low.
Personalization
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information accessible from following website visits likewise gives data for planning cross-selling campaigns with the goal that you can expand the value of sales by client.
Reach
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, in the event that you need to sell internationally, you should utilize localization services to guarantee that your items are suitable for local markets and comply with local business regulations. Localization services include translation and product adjustment to reflect local market differences.
Relationships
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Social
Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.
